Are you a painting contractor that swears by a particular brand of Ben Moore semigloss? Perhaps you buy Aura because it goes on so easily and covers great. But is it the best! It certainly is the most expensive.
But what if washability and durability were not necessary. Furthermore, the surface has previous brush and roller marks, so self-leveling was not required. The only concern is coverage. As a painting contractor, I can think of multiple opportunities where coverage is the top priority.
When Paint Coverage Matters
For example, when a customer is selling a home, you need something to cover the trim in one coat.
If there is a slight color change, and you want to try to get one coat coverage.
Whether you are a painting contractor or a DIYer, you probably have not had the time to test 7 different BM white semi-gloss paints.